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FOR IMMEDIATE RELEASE
October 14, 2004

Hancock Holding Company earnings up 16 percent for first nine months of 2004

GULFPORT, MS (October 14, 2004) - Hancock Holding Company (NASDAQ: HBHC) today announced earnings for the nine-month period ended September 30, 2004. Net income for the first nine months of 2004 totaled $45.91 million, compared to $39.71 million reported for the first nine months of 2003, an increase of $6.20 million, or 16 percent. Diluted earnings per share for the first nine months of 2004 were $1.39, compared to $1.19 for the same period in 2003, resulting in an increase of $0.20 per share, or 17 percent.

     Net income for the third quarter of 2004 was $15.40 million, an increase of $1.74 million, or 13 percent, from the $13.66 million reported for the third quarter of 2003. Diluted earnings per share were $0.47 for the third quarter of 2004, compared to $0.41 for the third quarter of 2003, an increase of $0.06 per share, or 15 percent.

     The Company's returns on average assets and returns on average common stockholders' equity for the third quarter of 2004 were 1.37 percent and 13.67 percent, respectively, compared with 1.31 percent and 13.79 percent for the third quarter of 2003. Annualized returns on average assets and average common stockholders' equity for the nine months ended September 30, 2004, were 1.40 percent and 13.88 percent, respectively, compared with 1.29 percent and 13.42 percent for the nine months ended September 30, 2003.

     Net income for the third quarter of 2004 decreased by $976,000, or 6 percent, from the second quarter of 2004. Third quarter of 2004 diluted earnings per share were $0.47, or $.03 lower than the second quarter of 2004. Second quarter earnings included a $1.95 million, or $.06 per share, after-tax gain on the partnership of the Company's merchant services business. Excluding the aforementioned second quarter gain, third quarter earnings were actually up $974,000, or 7 percent, with diluted earnings per share up $.03, or 7 percent. Other key performance trends and highlights for the third quarter of 2004 included:

  • For the second time during 2004, the Company increased the quarterly per share common stock dividend. On August 12, 2004, the Company announced a $.04 per share common stock dividend, or 32 percent increase in the quarterly common stock dividend to $.165 per share. Thus far in 2004, the quarterly common dividend has been increased $.05 per share, or 43 percent.
  • Net interest margin (tax equivalent "te") was 4.42 percent in the current quarter, 2 basis points wider than the prior quarter, and 12 basis points narrower than the same quarter a year ago. In addition, net interest income was up $720,000, or 2 percent, from the prior quarter, aided by a better earning asset mix due to $77 million of average loan growth, a 5 basis point increase in the yield on the Company's security portfolio, and only a 1 basis point increase in the total cost of funds.
  • The efficiency ratio (before amortization of purchased intangibles, gains on sale of branches and credit card merchant services, and securities transactions) was 57.55 percent for the third quarter of 2004, an improvement of 185 basis points compared to the second quarter of 2004 and 35 basis points compared to the third quarter of 2003.
  • The Company reversed approximately $1.0 million of pre-tax operating expense items in the third quarter of 2004. About $400,000 related to incentive compensation that will not be paid in 2004, while $600,000 related to the Company's medical insurance, which was reversed due to favorable claims experience over the past year.
  • Returns on average assets and average common stockholders' equity were 6 and 49 basis points higher, respectively, in the third quarter versus the second quarter - after adjusting for the second quarter gain on the sale of the merchant services business.
  • As previously mentioned, average loans grew $77 million, or 3 percent, over the previous quarter. The loan/deposit ratio was 73 percent for the current quarter - 294 basis points higher than the previous quarter and 629 basis points higher than the same quarter a year ago; average loans grew $352 million, or 15 percent, compared to the same quarter a year ago.
  • Average deposits decreased $42 million, or 1 percent, over the previous quarter but grew $186 million, or 5 percent, over the same quarter a year ago. Nearly this entire decrease was due to seasonal declines in the Company's public funds deposit portfolio. Excluding public funds decreases, average deposits for the Company were flat with the prior quarter, but were up $147 million, or 5 percent, from the same quarter a year ago.
  • Overall asset quality improved in the third quarter of 2004. The non-performing assets ratio at September 30, 2004 improved 11 basis points from June 30, 2004, to 0.44 percent. The ratio of net charge-offs to average loans was 0.45 percent for the third quarter of 2004, a decrease of 2 basis points from the previous quarter and a decrease of 7 basis points from the same quarter a year ago. The coverage of non-performing assets and past dues increased to over 225 percent at September 30, 2004 from just 147 percent, one year ago.
  • Common stock repurchases totaled 84,280 shares in the third quarter of 2004, bringing the total number of shares repurchased thus far this year to 236,034.

     In commenting on Hancock's operating results for the third quarter of 2004, George A. Schloegel, Chief Executive Officer, stated, "The Company is pleased to continue our positive earnings momentum through the third quarter of 2004. We continue to be focused on our strategic goals of serving our customers throughout the Gulf South and earning a superior return for our shareholders."

Net Interest Income

     Net interest income (te) for the third quarter of 2004 increased $1.5 million, or 4 percent, from the third quarter of 2003 and was $720,000, or 2 percent, higher than the second quarter of 2004. The Company's net interest margin (te) was 4.42 percent in the third quarter of 2004, 2 basis point wider than the previous quarter and 12 basis points narrower than the same quarter a year ago.

     Compared to the same quarter a year ago, the primary driver of the $1.5 million increase in net interest income (te) was a $242 million, or 6 percent, increase in average earning assets, mainly from average loan growth of $352 million, or 15 percent. The Company's loan growth and overall increase in earning assets was primarily funded by average deposit growth of $186 million, or 5 percent, together with a net decrease in the securities portfolio of $93 million, or 6 percent. This overall improvement in earning asset mix enabled the Company to increase its loan to deposit ratio to approximately 73 percent. In addition, loans now comprise 66 percent of the Company's earning asset base, as compared to 61 percent for the same quarter a year ago. The net interest margin (te) narrowed 12 basis points primarily due to the decline in the yield on average earning assets (13 basis points), which was partially offset by a reduction in total funding costs (1 basis point).

     The higher level of net interest income (te) (up $720,000, or 2 percent) and the higher net interest margin (up 2 basis points) as compared to the previous quarter was primarily due to a larger earning asset base (average earning assets were up $27 million from the prior quarter). Average loans grew $77 million, or 3 percent, from the previous quarter and were funded largely through short-term borrowings and cash flows from the securities portfolio. Average deposits were down $42 million, or 1 percent, from the prior quarter primarily due to a $42 million decrease in public funds. In addition to the impact of a better earning asset mix, the net interest margin expanded by 2 basis points due to an increase in the yield on average earning assets (3 basis points), which was partially offset by a 1 basis point increase in funding costs.

Asset-Liability Management

     Management recognizes that the levels of net interest income are susceptible to interest rate risk to the degree that interest-bearing liabilities mature or reprice on a different basis than interest earning assets. Accordingly, the Company's management of operations and net portfolio values have responded positively to the recent rise in interest rates. Strategic planning forecasts reflect similar stability in earnings growth.

     According to the Company's methodology, rate increases of 100 and 200 basis points are projected to increase net interest income between 3 percent and 6 percent. A key component to the Company's ability to increase earnings in a rising rate environment is maintaining its current level of variable rate lending. Variable rate loans comprised 40 percent of the total loan portfolio for the second consecutive quarter versus 38 percent of total loans one year ago. In addition, management of the securities portfolio and laddering of its cash flows match appropriately with an increasing rate environment.

     As part of its Asset-Liability Management strategy, the Company closely monitors the effective duration of its securities portfolio. Despite the rate volatility of the past quarter, the portfolio's effective duration remains essentially unchanged. Currently, the effective duration is 2.76 versus 2.79 one quarter ago. A rate increase of 100 basis points would move the effective duration to 3.74, while a 200 basis points rise would result in an effective duration of 4.16.

Non-Interest Income and Expense

     Non-interest income (excluding the gain on sale of branches, merchant services, and securities transactions) for the third quarter of 2004 was up $1.9 million, or 10 percent, compared to the same quarter a year ago and was down $646,000, or 3 percent, compared to the second quarter of 2004. Impacting the change from the same quarter a year ago were higher levels of insurance fees (up $1.2 million), mostly related to the December 31, 2003 purchase of Magna Insurance Company. In addition, increases were reflected in service charges on deposit accounts (up $450,000), trust fees (up $505,000) and debit card & merchant fees (up $315,000). However, investment and annuity fees were down $532,000. The decreases from the prior quarter were concentrated in insurance fees (down $772,000) and other income (down $674,000), but were partly offset by an increase in service charges on deposit accounts (up $796,000).

     Operating expenses for the third quarter of 2004 were $2.0 million, or 5 percent, higher compared to the same quarter a year ago and were $1.1 million, or 3 percent, lower than the previous quarter. As previously mentioned, the decrease from the prior quarter was largely due to the aforementioned expense reversals. The increase from the same quarter a year ago was due primarily to higher expenses associated with the Company's recent (March 2004) expansion into Florida, as well as the acquisition of Magna Insurance Company (December 2003).

     The Company's efficiency ratio (expressed as operating expenses as a percent of total revenue (te) before gain on sale of branches, merchant services, securities transactions, and amortization of purchased intangibles) was 57.55 percent for the third quarter of 2004. This was compared to 57.90 percent for the same quarter a year ago, and 59.40 percent for the previous quarter. The Company's number of full service banking facilities stands at 103 as of September 30, 2004, unchanged from June 30, 2004, but up 1 from the prior year. The number of full-time equivalent employees was 1,731 at September 30, 2004, down 23 from June 30, 2004 and a reduction of 20 from one year ago.

Asset Quality

     Non-performing assets as a percent of total loans and foreclosed assets was 0.44 percent at September 30, 2004, compared to 0.55 percent at June 30, 2004. Non-performing assets decreased $2.5 million from June 30, 2004, reflected primarily in lower levels of non-accrual loans. Compared to the third quarter of 2003, non-performing assets as a percent of total loans and foreclosed assets was down 42 basis points from the 0.86 percent reported at September 30, 2003. The composition of the Company's $11.9 million non-performing asset base continues to reflect significant granularity with only 5 credits or properties exceeding $250,000 and 192 credits/properties below $250,000. The Company's ratio of accruing loans 90 days or more past due to total loans was 0.20 percent at September 30, 2004, compared to 0.14 percent at June 30, 2004 and to 0.19 percent at September 30, 2003.

     The Company's allowance for loan losses was $38.73 million at September 30, 2004, up $425,000 from the $38.30 million reported at June 30, 2004, and was $2.48 million higher than the $36.25 million reported at September 30, 2003. The ratio of the allowance for loan losses as a percent of period-end loans was 1.45 percent at September 30, 2004, compared to 1.47 percent at June 30, 2004 and 1.54 percent at September 30, 2003. The reserve coverage ratio (allowance for loan losses to non-performers and past dues) was 225 percent in third quarter 2004, as compared to 147 percent in third quarter 2003, and 212 percent in second quarter 2004.

     Annualized net charge-offs as a percent of average loans for the third quarter of 2004 was 0.45 percent, compared to 0.47 percent for the second quarter of 2004. Net charge-offs decreased $54,000, or 2 basis points (expressed as a percent of average loans) from the second quarter of 2004, primarily as a result of lower levels of charge-offs in commercial loans. Compared to the third quarter of 2003, net charge-offs decreased $15,000, or 7 basis points (expressed as a percent of average loans). The provision for loan losses in the third quarter of 2004 was $3.4 million, or 114 percent of the quarter's net charge-offs. This compares to the $3.8 million provision for the second quarter of 2004 and $4.0 million for the third quarter of 2003. The ratio of provision for loan losses to net charge-offs was 127 percent in the second quarter of 2004 and was 134 percent in the third quarter of 2003.

General

     Hancock Holding Company subscribes to the highest standards of corporate responsibility with respect to legal, moral, and regulatory relationships with shareholders, customers, employees, and communities Hancock serves. Accordingly, these unwavering business principles support a corporate culture of ethical compliance and accountability that ensures that financial statements are prepared and audited in accordance with accounting principles generally accepted in the United States of America (GAAP).

     Hancock Holding Company - parent company of Hancock Bank (Mississippi), Hancock Bank of Louisiana, Hancock Bank of Florida, and Magna Insurance Company - has assets of $4.5 billion at September 30, 2004. Founded in 1899, Hancock Bank stands among the strongest, safest five-star financial institutions in America. Hancock Bank operates 103 full-service offices and more than 140 automated teller machines throughout South Mississippi, Louisiana, and Florida as well as subsidiaries Hancock Investment Services, Inc., Hancock Insurance Agency, Hancock Mortgage Corporation and Harrison Finance Company. Investors can access additional corporate information or online banking and bill pay services at www.hancockbank.com.


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FOR MORE INFORMATION
George A. Schloegel, Chief Executive Officer
Carl J. Chaney, Chief Financial Officer
Paul D. Guichet, V.P., Investor Relations
800.522.6542 or 228.214.5242




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