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FOR IMMEDIATE RELEASE
October 11, 2004

Hancock Bank to acquire Ross-King-Walker, Inc.

GULFPORT, MS (October 11, 2004) - Executives at 105-year-old Hancock Bank and at Ross-King-Walker, Inc, (RKW) - a well-known Hattiesburg based property and casualty insurance leader - announced jointly today an agreement which will allow Hancock to acquire RKW as a division of Hancock Insurance Agency.

Established in 1902, Hancock Insurance Agency is a wholly owned subsidiary of Hancock Bank, one of America's strongest, safest financial institutions and the largest financial services company headquartered in South Mississippi. The Independent Insurance Agents & Brokers of America (IIABA) recently named Hancock Insurance Agency a "Best Practices" agency. RKW, with current revenues of $1.75 million and 23 employees at offices in Hattiesburg, Pascagoula, Meridian, and Columbia, MS, has provided quality protection for thousands of Gulf South families and businesses since 1901.

"Ross-King-Walker, Inc., is a well-established, highly regarded Mississippi firm representing some of the nation's most successful carriers. We expect this partnership will enhance the insurance opportunities available to customers through Hancock Insurance Agency and will facilitate RKW clients' access to Hancock's comprehensive array of commercial and consumer financial services," said Hancock Bank President and Chief Executive Officer George A. Schloegel.

According to the anticipated terms of the agreement, Hancock will acquire RKW in an all-cash transaction. The post-purchase entity will retain the RKW name and become an affiliate of Hancock Insurance Agency. Additionally, RKW plans to maintain its existing agency team and operational structure. Hancock and RKW officials said both organizations expect the transaction to close and become effective early in the fourth quarter of 2004.

"Hancock Bank has always been a community partner and financial services leader in the Gulf South, and we have shared a common commitment to integrity and service for over a century. We at Ross-King-Walker are very pleased with the opportunity to join Hancock Insurance Agency and believe our professional expertise and selection of providers will complement Hancock's suites of quality products and services. Our current and future customers will benefit from our ability to serve them through the strengths of our combined organizations." said RKW President Charles Leggett, Jr.

Founded in 1899, Hancock Bank operates 103 full-service offices and more than 130 automated teller machines throughout South Mississippi, Louisiana, and the Florida Panhandle. Other bank subsidiaries include Hancock Investment Services, Inc., Hancock Mortgage Corporation, Magna Insurance Company, and Harrison Finance Company. Hancock Holding Company (NASDAQ: HBHC) - the parent company of Hancock Bank Mississippi, Hancock Bank of Louisiana, and Hancock Bank of Florida - has assets of $4.6 billion.

Additional information about RKW is available at www.rosskingwalker.com. Readers can access Hancock Bank corporate profiles as well as online banking and bill pay services at www.hancockbank.com.

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FOR MORE INFORMATION
Carl J. Chaney, EVP & Chief Financial Officer, Hancock Bank
228.868.4727 or 1.800.522.6542

Paul D. Guichet, VP, Investor Relations, Hancock Bank
228.214.5242 or 1.800.522.6542

Charles Leggett, Jr., President, Ross-King-Walker, Inc.
601.544.3300 or 1.800.844.7594




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